How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 14:51

Place
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Cal Raleigh hits 30th HR, but Mariners fall to Cubs amid high winds, heat - The Seattle Times
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Good marketing is doing this well.
Processes
Are Indian youths conservative or liberal?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)